We live in a rapidly changing world where the pace at which disruptive technology is unveiled and implemented is accelerating rapidly. We live in the age of the “smart data” revolution. For corporations, the path to success is heavily contingent upon their ability to constantly collect and analyze customer and market data in order to inform their strategy and decision-making processes. Implementing an effective data strategy, creating a data culture within an organization, and ultimately leveraging data to create a competitive advantage will separate the winners and losers of tomorrow. On December 13th a group of Chief Strategy Officers will convene to explore these issues and develop strategies that allow for short-term adaptability and long-term economic value in today’s high paced digital business environment. Discussions will focus around a series of presentations by Professor Peter Fader of Wharton, an expert in the field of behavioral data analysis across a wide range of industries and Roger Park, a Partner at Ernst and Young that specializes in digital business transformation and technology strategy and architecture.