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The Content Trap: Strategy in the Age of Digital

  • 1550 Broadway, 31st Floor New York, NY, 10036 United States (map)

Bharat Anand

We live in a rapidly changing and increasingly digital world which demands an accelerated rate of transformation, agility, and a new approach to strategy. Digital change means that everyone today can reach and interact with others directly: We are all in the content business in one way or another. Success for companies will come not from making the best content, but from recognizing how content enables customers’ connectivity; it will come not from protecting the value of content at all costs, but from unearthing related opportunities close by; and it will come not from mimicking competitors’ best practices, but from seeing choices as part of a connected whole.
 
On September 21st a group of Chief Strategy Officers will convene to explore these issues and develop strategies that allow for short-term adaptability and long-term economic value in today’s rapidly changing and volatile business environment. Discussions will focus around a series of presentations by globally recognized strategy expert Professor Bharat Anand, author of The Content Trap: A Strategist’s Guide to Digital Change. Professor Anand will share insights, ideas, and his new approach to strategy that navigates the turbulent waters of the world today.