Alibaba’s “customer-to-business” model shows how to use the power of AI and machine learning to respond to customers’ rapidly changing needs and aspirations. In his latest book, Smart Business: What Alibaba’s Success Says About the Future of Strategy, Alibaba’s chief strategy officer, Ming Zeng, explains how Alibaba’s model was developed, its innovative use of technology, and how it keeps the company on a growth path.
Zeng argues that in a digital world, all successful companies use the latest tech, but the Chinese giant Alibaba is the company that has taken the underlying principles of e-commerce the furthest, with a model based on machine learning and the comprehensive “datafication” of the customer experience.
In this roundtable, Meng will share insights from his work at Alibaba and Smart Business. He will engage the group in a discussion about the future of strategy and what steps our organizations can take today to get there and/or fortify our position.