The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. Wharton School professor Peter Fader, known a leading expert on customer lifetime value (CLV), data, and strategy will engage us in a conversation around how we can help our organizations see our customers as individuals rather than a monolith, so we can stop wasting resources by chasing down product sales to each and every consumer.
Fader will offer a 360-degree analysis of all the elements that support customer centricity within an organization.
Through his book at this Roundtable you will learn how to:
Develop a customer-centric strategy for your organization
Fine tune investments in customer acquisition, retention, and development tactics based on customer heterogeneity
Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation
Speaker: Peter Fader